So what is this “Artifictions” thing all about, exactly?
It’s hard for me to explain it to people, and even after doing 100 products, I still can’t really make a very good elevator pitch out of it. Like this:
What’d you do this weekend?
Uh, worked on a project.
What’s your project?
Oh, um, well, it’s kind of like this weird story-based online store thing.
Yeah, never mind.
I guess Artifictions is like one-part literary exercise, one-part e-commerce experiment. From start to present, I’ve kind of flopped back and forth between a 100% commercial approach and 100% anthropological inquiry, and now I just let it float ambiguously between the two.
Technically, this is a collection of products, each of which I’m calling an “Artifiction” (artifact without the “fact” part), comprised of an object, typically something without much obvious meaning, and a made-up story, intended to make the object more interesting than it would be on its own.
The objects are totally commercial and reproducible, nothing is “found” or “vintage” or “one of a kind.” It did occur to me that “unique” objects might provoke more imagination, but that didn’t feel right, just too artsy and elevated for what I was aiming at. I’m kind of going for the Hallmark-card effect here, so reproducibility is essential to the whole scheme.
The stories are total fiction, generally using the object as a kind of centerpiece. That is, the stories aren’t really “about” the objects, it’s more like the objects just kind of ground the story, or provide some kind of concrete prop for the action, characters, or emotions represented in the text.
That’s the best I can do. I hope these products are fun, thoughtful, and interesting. Please buy something, thanks.